About Us
At WaveCrest Fishing, we don’t just make fishing rods—we craft tools that turn every cast into a memory, built for anglers who chase the thrill of the catch and cherish the peace of the water. Founded in 2012 by a group of lifelong fishermen and product designers, our mission is simple: to create high - performance, durable, and accessible fishing rods that match the passion of both weekend hobbyists and competitive anglers.
Our story began on the banks of the Pacific Northwest’s rivers and lakes, where we grew frustrated with a common problem: too many rods felt either flimsy (snapping mid - fight with a big fish) or clunky (weighing down hands during long days on the water). We knew there had to be a better way—rods that balanced strength and sensitivity, that worked as hard as the anglers using them, and that didn’t come with a luxury price tag. So we set out to build a brand rooted in authenticity, innovation, and respect for the sport.
What sets WaveCrest Fishing apart is our uncompromising focus on “angler - first” design. Every rod we create starts with listening: we survey hundreds of anglers yearly—from freshwater bass fishermen to saltwater tuna chasers—to understand their pain points. Then, our team of engineers and avid anglers translates those insights into tangible features. We use only premium materials: high - modulus graphite blanks that deliver exceptional sensitivity (letting you feel even the lightest bite) and tensile strength (standing up to 50+ pound pulls), corrosion - resistant stainless steel guides that prevent line fraying, and ergonomic EVA foam grips that stay comfortable even after hours of casting.
Our lineup is designed for every scenario: ultra - light spinning rods for panfish in small lakes, medium - heavy casting rods for bass in thick cover, and heavy - duty trolling rods for offshore game fish. We also prioritize accessibility—our rods range from
199, making quality gear available to anglers at every level, without cutting corners on performance.
Beyond products, we’re dedicated to nurturing the fishing community. We partner with local fishing clubs to host youth workshops, teaching kids the basics of casting and conservation. We also donate 5% of every sale to river and lake restoration projects, because we believe the best fishing happens in healthy waters. Our team even shares weekly tips on our blog—from choosing the right rod for your spot to mastering knot - tying—because we want you to get the most out of every trip.
To date, over 100,000 anglers have trusted WaveCrest rods to land their personal bests—from a 12 - pound largemouth bass to a 70 - pound marlin. Every rod we ship isn’t just a piece of gear; it’s a promise: that when you cast with WaveCrest, you’re holding a rod built by people who love fishing as much as you do.
At WaveCrest Fishing, we’re more than a tackle brand—we’re your fellow anglers, cheering you on from the shore (or the next boat over). Join us, and let’s make your next cast count.